Thursday, October  5 – Industry Event
Marketing Suppliers, Tourism Organizations, Hospitality Brands, Trade Media and Tour Operators

Friday, October 6  – Tourism Marketing Innovation Lab
Marketing Suppliers, Tourism Organizations and  Hospitality Brands


Thursday, October 5

  • Registration and Coffee

  • Welcome Speech and Official Opening

    Elías Bendodo, President of the Provincial Government of Málaga

  • Panel Discussion 1: Leveraging Data in Travel and Tourism

    Craig Compagnone, MMGY Global
    Ted Sullivan, Adara
    Alex Villeyra, Mabrian
    Blanca Pérez-Sauquillo, Turespaña
    Sandro Cuzzolin, travel audience, an Amadeus company

  • Coffee Break

  • Panel Discussion 2: Dying of Success. Responsible Destination Marketing and Sustainability

    Sarah Anderson, GTI Tourism Australia
    Arturo Bernal Bergua, Costa del Sol Tourism Board
    Sigridur Ragnarsdottir, Visit Iceland and Creative Industries
    Carlos Vogeler, UNWTO
    Guido van Es, Responsible Travel Peru

  • Amadeus, At the Heart of the Traveler Journey

    Fernando Ramiro, Amadeus Media Solutions

  • Networking Lunch

  • Panel Discussion 3: The Shifting Profile of Leisure Travelers and Booking Behaviors

    Al Merschen, Myriad Marketing
    Andrew van der Feltz, Expedia Media Solutions
    Carlos Rodriquez, Minube
    Luca Romozzi, Sojern
    Dave Erdman, PacRim Marketing Group, Inc. & PRTech

  • Panel Discussion 4: Reaching the Luxury Market and Shopping Traveler

    Jo Hartley, Hills Balfour
    Carlos Boga, Hotel Miramar
    Laurens van den Oever, Forwardkeys
    Matthew Burke, McArthurGlen Group
    Helene Lloyd, TMI Consultancy

  • Travel Topics and Tapas

    Networking Cocktail Reception at Restaurante Jesús Gutiérrez Amitabh

  • Close of Session

Friday, October 6

  • Coffee and Networking

  • Top Trends in Marketing Platforms and Data Solutions

    Leveraging Data to Identify Market Opportunity – Alex Villeyra, Mabrian
    Personalized Messaging and Dynamic Creative – Luca Romozzi, Sojern
    Trends in Promotions that Drive Bookings – Julian Mountain, The Travel People
    Connecting the Dots Through Data and Analytics – Ted Sullivan, Adara
    Following the Consumer Path – Andrew van der Feltz, Expedia Media Solutions
    Where Else Did Your Travelers Go? A case study on traveler churn, from one destination to another – Sandro Cuzzolin, travel audience, an Amadeus company

  • Coffee Break

  • Open Forum Discussion and Marketing Lab

    Creating Solutions for Today's Travel and Tourism Marketing Issues

    Moderated by Chris Pomeroy, Travel Consul

  • Closing Remarks